LaFerrari and xbox add analysis

LaFerrari Aperta Advert analysis:

What the advert is saying:

The advert uses the great and renowned history and name that is Ferrari from 1947 to 2017, the advert shows some of Ferrari’s most famous race cars.

What Ferrari is saying is it looks at this car as not just a regular but as a driving god in a sense and they even show it by driving it in 

cities, 

highways and then on a race track,

it even sounds like a race car from the F1 series.

The colours they use are all traditional Ferrari red racing colour (red implies it goes faster than anything else apparently).

Target audience:

The age this is aiming at is probably 30-50 and the gender it is aiming at is both, in terms of social class it would be Upper middle class (A) and Middle class (B)

Methods of persuasion used to encourage audience to purchase product:

The audience is given the logo of the company which isn’t really a lot but they do compare it other cars such as F1 cars and other race cars that date all the way to 1947. They also on top of that use celebrity advertising in the ad by having Sebastian Vettel he is a four-time Formula One World Champion and works for Ferrari.

There is no real USP in the advert.

Connotation and Denotation:

Denotation: I see a montage of the car going from 0mph to 120mph around different places such as cities, the countryside and a race track.

Connotation: I think that the ad could have had more than just a montage of the car, and the associations could have been clearer in a lot of places.

Xbox one X advert analysis:

What is it saying:

The images/ animation is made to look very advanced and high tech making it seem more advanced than anything in a sense, the colours they use are also quite bright and they use them to construct models of what seems to be characters in very high definition (in terms of graphics).

Target audience:

The target audience seems to be focused on gamers and probably anyone from the Skilled working class (C2), (C1, B) all the up to the Upper middle class (A). As for age, it would be probably 12 to 20 years old. Gender would have to be more oriented at women since the only person in the advert is a woman 

but this advert is technically also for males.

Methods of persuasion:

The advert would make the audience want to buy it since it shows graphics and in a way, it says that this console/ product will get you closer to realism whilst playing any game.

There are no celebrities used, it doesn’t have a unique selling point unless I missed it.

Denotation: I see a very well made animation with many graphical and SCI fi style movements:

 Connotation: The advert overall could have given us at least some text and specifications (maybe some bold claims) otherwise people who own a console or are a gamer will be the only ones attracted to this advert.